Play is for every dog (and every human too)

Danny Nelis-Rouse

Hi, I’m Danny and I run
Tug-E-Nuff with my mum, Teresa.

My mum’s an agility fanatic, collie mad, dog sport fan. I’m a regular dog owner with quirky dogs who likes to play, go on walks (and doesn’t do much training). 

Together with our team, we’ve been championing The Power of Play since 2009. 

Because we know that whether you’re dog training obsessed or just obsessed with your own dog - playing together makes everything better.

Teresa Rouse
A Collie named Indy,  resting on grass.

Indy’s surprising tuggy legacy

You might be surprised to learn the dog who started Tug-E-Nuff didn’t even like tug - not at first anyway. 

Indy was my mum’s dog. She wanted to do agility with her, but Indy had a few behavioural kinks that made life tricky.  We knew playing tug would help… but Indy wasn’t interested. She only cared about food! 

Never one to give up, my Mum got to work on making a toy Indy would care about - one stuffed with food! 

And that was the beginning of Tug-E-Nuff - a family run business that now delivers toys worldwide to help solve behaviour problems, inspire play, and grow bonds.

What makes Tug-E-Nuff toys special? 

Tug-E-Nuff toys are special. They’re not like other toys you’ll find in high street pet shops or the grocery store. And that’s because they’re…

  • Designed to be wildly exciting for dogs
  • Made to stand up to real dog play (even the super rough tuggers)
  • Use materials that are both durable and enticing
  • Give dogs a sensory thrill (texture + movement dogs can’t resist)

Made by humans that truly get dogs (and people)

They’re also backed by our 45 Day Tug It + Love It Guarantee - so you can buy risk-free. If your dog turns their nose up at their new toy, we’ll help you find one they’ll leap with excitement for - and swap it for you (hassle free).

Is playing tug safe? Is it just for big dogs?

Some people think tug is only for the super-dog-mad. Others worry it’ll make their dog aggressive. The truth is, the benefits of tug are something every dog deserves. It’s safe, simple -  and no, it won’t turn your dog into a monster (quite the opposite)! 

Big dogs, small dogs, shy dogs, bolshy dogs. Every dog deserves a Tug-E-Nuff. 

Three puppies playing with a Tug-E-Nuff chaser toy in a grassy yard.

Can we introduce you to the Power of Play? 

Play is powerful because it makes dogs and people happy. It’s fun, rewarding, and it makes stress melt away. 

It’s also an incredible tool to help you teach your dog new skills and to tackle training or behaviour challenges.

Our toys are designed to entice even the most playshy dogs to reap the benefits of play. Because we believe just like Indy - every dog has the spirit of play in them, they just need the right toy.