Can I use this as a reward instead of treats?

Absolutely! Customers tell us their dogs go mad for this toy, making it a brilliant alternative to food rewards. You’ll receive guidance on how to build value in your new toy so your dog is wildly motivated to work for play. You’ll be positively reinforcing with play in no time.

Is this toy good for puppies?

Yes! The medium-length bungee handle keeps your hands safely away from sharp little teeth, while the bungee itself offers springy resistance for satisfying tug games. The fluffy bite area gives teething pups something soft yet durable to sink their teeth into. It’s a toy your puppy will grow up loving - and won’t outgrow any time soon!

Why shouldn’t my dog be left alone with this toy?

Our toys are made to be incredibly motivating - which means if your dog gets solo access, they may want to shred the enticing fur or sink their teeth into the handle. That eagerness to engage with the toy is what makes it so high value during interactive play. Keep it safely out of reach and you’ll see play with you becomes your dog’s most craved reward.

My dog usually ignores toys - will this work for them?

Try it risk free with our 45-day Tug It + Love It guarantee. This bestseller is adored by hundreds of dogs - but if your dog doesn’t love it, we’ll exchange it for an alternative toy. Plus, you’ll get video guides showing you exactly how to introduce the toy and build value in play, so your dog discovers just how fun it can be.

Bright Fauxtastic Tug

£17.95

In stock

Barcode: 5060428316430

Banish distractions and burn energy with this tough tuggy your dog will obsess over

Super strong & wildly exciting for enthusiastic tuggers
Bungee handle cushions every tug for safe, comfortable play
Folds up small for taking out and about
Boosts recall, impulse control & focus as a powerful alternative to treats

🚚 Free delivery on orders over £45. Under £45? Just £3.95. Sent via Royal Mail, arrives in 2-5 days. Faster delivery is £5.95, arrives in 1-2 days.

🚀 Order before midday (Mon–Fri, excluding bank holidays) for same-day dispatch.

🌎 Ships to most worldwide destinations—check your delivery quote at checkout.

❤️ We want you and your dog to love your new toy! You can return any toy within 45 days for store credit —no questions asked. Plus, refunds are available on unused toys returned within 14 days.

From top to bottom this toy measures 57cm (22.5 inches). Bite area is 5cm (2 inches) wide by 18cm (7 inches) long. Sizes are approximate and may vary slightly.

Shock Absorbing Bungee Handle reduces impact on dog’s neck & spine (and handler’s shoulders).

This toy can go in the washing machine at 30 degrees. Brush the faux fur with a slicker brush and leave to air dry.

The golden rule: Keep your Tug-E-Nuff toy for interactive, supervised play only. While made to withstand enthusiastic play, this is not a chew toy. Always keep out of reach when you’re not present and actively playing with your dog.

The golden rule: Keep your Tug-E-Nuff toy for interactive, supervised play only. While made to withstand enthusiastic play, this is not a chew toy.

Always keep out of reach when you’re not present and actively playing with your dog.

Why Choose Bright Fauxtastic Tug ?

Reward your dog with our bestselling tuggy that dog’s go wild for.

Watch distractions melt away as your dog comes racing back full pelt to tug on the robust and enticing fluffy bite area with all their might.

Boost your bond with play and the results will show on your walks. Your dog will love chasing, retrieving, and tugging on this captivating tuggy that’s built to play hard.

Use games to teach impulse control and improve recall with fun, functional play that’s rewarding and fulfilling. Plus it's zero calories!

Top pick for:

Full power play that makes your dog’s day
Passionate tuggers who love to play hard
Making training feel like play
Supercharging recall & building rock solid focus

For puppies to big, powerful dogs this toy won’t disappoint. It’s the tuggy your dog will lose their marbles over time and time again.

Questions & Answers

Absolutely! Customers tell us their dogs go mad for this toy, making it a brilliant alternative to food rewards. You’ll receive guidance on how to build value in your new toy so your dog is wildly motivated to work for play. You’ll be positively reinforcing with play in no time.
Yes! The medium-length bungee handle keeps your hands safely away from sharp little teeth, while the bungee itself offers springy resistance for satisfying tug games. The fluffy bite area gives teething pups something soft yet durable to sink their teeth into. It’s a toy your puppy will grow up loving - and won’t outgrow any time soon!
Our toys are made to be incredibly motivating - which means if your dog gets solo access, they may want to shred the enticing fur or sink their teeth into the handle. That eagerness to engage with the toy is what makes it so high value during interactive play. Keep it safely out of reach and you’ll see play with you becomes your dog’s most craved reward.
Try it risk free with our 45-day Tug It + Love It guarantee. This bestseller is adored by hundreds of dogs - but if your dog doesn’t love it, we’ll exchange it for an alternative toy. Plus, you’ll get video guides showing you exactly how to introduce the toy and build value in play, so your dog discovers just how fun it can be.

Play these games with Bright Fauxtastic Tug

View more game videos

Great toy for learning ‘leave’

My puppy loves chasing and pouncing on this tug toy while learning ‘leave’, his reward of having the tug toy back is fun for him.

Fabulous Puppy Toy

We had two highly active puppies in the family. They both love the fluffy tug toys, which they’ve had since 3 months old, and still use them daily after almost a year. So when a new puppy joined the family it was the obvious choice. Only this time we ordered the long handled version to avoid fingers being accidentally nipped when playing. It’s another huge hit and I’m sure the new addition will have lots of fun with it! A great versatile, durable and interactive toy that I’d highly recommend.

Loxley loves her fauxtastic tug

Loxley loves her fauxtastic tug, it’s tough and stretchy, thank you for exchanging this when the ball version seemed to big and hard

Great for a 4 month old Labrador puppy

Great for a 4 month old Labrador puppy. Bought to use for recall but so far have only introduced it at home, always to her great excitement. Only problem is that she likes to hold the rope with her paw - I call that cheating!